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Privacy Policy
What we collect, why we collect it, who receives it, and the rights you have over it. Written to be read by a shop owner.
Last updated 6 November 2026
Who is responsible for your data
Tailoq is tailoring business software made by Litiqo, based in Dubai, United Arab Emirates. In this policy, "we" and "us" mean Litiqo. Write to us about anything here at hello@tailoq.io.
We play two different roles, and they matter when you want to use your rights:
- Our website and our own business contacts. We decide how this data is used, so we are the controller.
- Data a tailoring business keeps in Tailoq. The business decides what goes in and why, so it is the controller and we handle the data on its behalf as its processor. If you are a customer or staff member of a shop that uses Tailoq, please ask that shop first. If you write to us, we will pass your request to the shop or help it reply.
Tailoq is built for businesses, not for the public. Its users are shop owners and their staff.
What we collect
When you visit the website
The website is plain HTML, hosted by Hostinger and delivered through its content delivery network (CDN). Like any web server, these systems record basic technical details of each request, such as your IP address, browser type, the page asked for and the time. We use no analytics, no advertising trackers and no cookies on the website. Our fonts are stored on our own site, so loading them does not contact a font company. See our Cookie Policy.
When you book a demo or email us
To book a demo you message us on WhatsApp at +971 56 647 9969, or email us. WhatsApp is run by WhatsApp LLC, part of Meta, under its own terms and privacy policy. We see your number, your profile name and what you write, and we use that to arrange and follow up the demo. If you write to us, we receive what you put in the email and your email address.
When you open the demo shop
The demo shop is opened by a timed link we email after you request a demo, and it is filled with made-up data. It keeps a few small settings in your own browser and stores its files on your device so that it loads quickly. These stay on your device and are not sent to us. If you use Ask Tailoq in the demo shop, your question and any photo you attach go through our server to xAI, as set out below. Your visit is also recorded in the normal server records described above.
When you use the client area
Each person signs in with a shop code, a username and a password. We store the person's name, username, role and department, and only a one-way scrambled version of the password. We use a sign-in cookie to keep you signed in, and we record which login made each saved change.
Orders, customers, measurements, notes, alteration requests and photos you add in the client area are saved on our hosting server, in private storage outside the public website, so that staff can see them on any device. Photos are reduced in size on your device before upload. Reminder photos stay in this storage and go to xAI only if you attach one in Ask Tailoq.
The client area at /app/ is protected by a password and is for businesses we have set up. It can hold:
- login details and the names of the people who use the account
- customer records, such as names, phone numbers, measurements, fitting notes and orders
- staff records, such as names, roles and pay details
- products, materials, costs, sales and photos that the business adds
- questions asked in Ask Tailoq and any order-slip photos attached to them
When you request a free demo
We keep your name, business, email, phone number and what you make, so we can review your request and send you a demo link. If approved, we record your use of the demo in the same way as below.
When a shop uses the Tailoq app or the demo shop
We record how the app is used so we can support shops and improve it: which screens and buttons are used, when, on what type of device, app errors, and each login name. In a free demo, your use is linked to your demo request.
We also keep what people ask Ask Tailoq, with phone numbers, email addresses and customer names hidden first, plus whether the prepared entry was approved, changed or discarded. We use this to improve Ask Tailoq. Photos and the AI's answers are not kept in this record. A shop can ask us to keep counts only. We keep this usage record for up to 180 days.
Ask Tailoq and xAI
Ask Tailoq is an AI assistant. In the client area and the demo shop, when AI is switched on, we send the following through our server to the Grok API from xAI so that an answer can be written:
- your question and the last few messages of the conversation
- a summary of the shop's data, and the records it looks up to answer you, such as orders, customers, measurements and stock
- any photo you attach
In the client area, the summary and the photos can include personal details, such as a customer's name, measurements or phone number on a slip. In the client area the daily brief on the dashboard is written the same way. In the demo shop the summary is made-up data, but your question and any photo you attach are still sent, so do not put real details in them. Only attach what the question needs. If the AI is offline, Ask Tailoq answers from the shop's records on your device and nothing is sent to xAI.
Simple questions are answered by Tailoq itself and are not sent to xAI. Ask Tailoq can prepare entries, such as an order from a slip. Nothing is added until you check it and press save. Your Ask Tailoq chat stays in the browser on your device, and you can clear it at any time. Customer phone numbers are left out of the records it looks up, but a phone number on a photo you attach is sent with the photo.
xAI provides this as a service to us. Its legal pages also use the names SpaceXSI and SpaceXAI LLC. Here is what its own published pages say, as we read them on 4 November 2026. It can change these pages, so please follow the links for the current wording.
- Training. xAI says it never trains on API inputs or outputs without explicit permission, and that it does not train on the data it stores for 30 days.
- Role. Under its Data Processing Addendum, its customer is a controller or processor of the personal data and xAI is the processor. Where Tailoq handles a shop's data for that shop, this makes xAI a further processor working for us.
- How long xAI keeps it. xAI says API requests and responses are stored encrypted for 30 days, for auditing in cases of suspected abuse or misuse, and are then deleted automatically. Its enterprise terms allow exceptions, such as where the law requires it or for safety and compliance needs.
- Where it goes. xAI says its default service does not guarantee a processing region, and its Data Processing Addendum says data may be processed globally, including in the United States. Its providers are listed on its subprocessor list.
Answers are suggestions for you to check. Ask Tailoq does not make decisions about people that have legal or similarly serious effects.
Why we use data and our legal basis
Data protection laws such as the GDPR ask us to name a legal basis for each use. Ours are:
| What we do | Why | Legal basis |
|---|---|---|
| Run the website and keep it safe | To deliver pages and spot misuse or faults | Our legitimate interest in a working, secure website |
| Reply to demo requests and emails | To answer you and arrange a walkthrough | Steps you ask for before a contract, or our legitimate interest in answering business enquiries |
| Provide the client area | To deliver the service a business has agreed with us | Contract with the business; for its shop data we follow its instructions |
| Run Ask Tailoq | To answer the question you asked | Contract with the business; for its shop data we follow its instructions |
| Keep business records and deal with legal claims | To meet legal duties and protect our rights | Legal obligation, or our legitimate interest in defending claims |
If we ever need your consent for something, we will ask, and you can withdraw it at any time. Withdrawing does not affect what was done before. You do not have to give us data to read the website. We do need contact details to arrange a demo, and account details to provide the service.
We do not sell personal data, and we do not use it for advertising.
Who receives data
| Who | What for | More information |
|---|---|---|
| Hostinger | Website hosting and CDN | Hostinger privacy policy |
| xAI | Answers in Ask Tailoq, client area and demo shop | See the section above |
| Our email provider | Sending and receiving email to hello@tailoq.io | Applies to messages you send us |
We may also share data with professional advisers, with a buyer or successor of the business, or with authorities when the law requires it.
Links on our site lead to other websites, such as social media pages, and those sites have their own privacy terms.
Sending data to other countries
We are based in the UAE, and our service providers work in other countries, including the United States. If you are outside the UAE, your data will reach us here. Where the law requires protection for a transfer, we rely on what that law allows, such as contract terms that bind the recipient, or a transfer needed for a contract. xAI's Data Processing Addendum includes the EU Standard Contractual Clauses and UK and Swiss terms. Write to us if you would like to know more about the safeguards for your data.
How long we keep data
We do not keep personal data longer than we need it:
- Enquiries and emails: for as long as the conversation is live, then for as long as we have a business reason, such as a likely future client relationship or a record of what was agreed.
- Client area data: for as long as the business uses Tailoq, then until it is returned or deleted under our agreement with that business.
- Ask Tailoq questions and photos on our side: only as long as needed to run the feature, keep it secure and fix faults. xAI's periods are set out above.
- Server records: for the period set by our hosting provider. See the Hostinger privacy policy.
- Business and legal records: for as long as the law requires or a claim could be made.
Security
The client area requires a password. No website or online system is free of risk, so we cannot promise that data will always be safe. Please keep your password private and tell us straight away if you think someone else has used it. If a breach affects you, we will tell you and the authorities where the law requires us to.
Your rights
Your rights depend on where you live and on the law that applies to the data. The main laws for our visitors are the UAE's Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), and the EU General Data Protection Regulation (GDPR) and its UK version. Under these laws you can generally ask us to:
- Tell you and show you: what data we hold about you, why, who receives it and how long we keep it, and give you a copy.
- Correct it: fix data that is wrong or incomplete.
- Delete it: erase data in the cases the law sets out, for example when we no longer need it.
- Restrict it: pause our use of it, for example while we check whether it is accurate.
- Stop or object: object to our use of it, and to any direct marketing at any time.
- Move it: give you the data you provided in a machine-readable format, or send it to another provider where this is possible.
- Review an automated decision: object to a decision made only by automated means that has a serious effect on you, and ask for a person to review it.
- Withdraw consent: where we rely on your consent.
To use a right, email hello@tailoq.io. There is no charge. We may ask you to confirm who you are, and we aim to reply within one month. Some rights have limits, for example where we must keep data by law. If your data is held by a shop that uses Tailoq, the request belongs with that shop, as explained at the top of this page.
Complaints
Please talk to us first, as most things can be put right quickly. You can also complain to a regulator:
- UAE: the UAE Data Office, which receives complaints under the PDPL.
- EU and EEA: the data protection authority where you live or work. See the list of national authorities.
- UK: the Information Commissioner's Office.
For businesses using Tailoq
You are responsible for the data you put into Tailoq. That means having a lawful reason to hold it and telling your customers and staff how you use it, including that some of it can be sent to an AI provider when you use Ask Tailoq. Do not use Ask Tailoq with data you are not allowed to share with a service provider. See our Terms of Service and Acceptable Use Policy.
Children
Tailoq and this website are for businesses and are not aimed at children. Where a shop holds details about a child, such as measurements for a school uniform, that shop is responsible for them.
Changes to this policy
We will update this page when our practices change and show the new date at the top. If a change matters to clients, we will tell them directly.
Contact
Litiqo, Dubai, United Arab Emirates. Email hello@tailoq.io.